At a glance

program dates: May 15 - June 2, 2017

courses (two of your choice): Marketing in Europe: Folklore and Fact - International Tourism Networks - European Cultures and Management Styles - Food Management in Europe: Farm to Fork

What the program offers

  • 6 transferable credits
  • Exciting excursions
  • European culture up-front
  • Direct integration into the German university setting with a "buddy system"

Why you should attent

The summer program 2017 "European Perspectives on Globalization: Business, Culture, Tourism" takes place in Germany - the heart of Europe. The European Union is an important global player and prime example of economic and regional integration. This unique partnership between 28 countries tells an important ongoing story of financial, cultural and tourism-related collaboration that will serve as the backdrop of our studies in Heilbronn.

Where it all takes place

About the region: Heilbronn is located in the region of Baden-Württemberg, Germany's economic powerhouse, and the headquarters of several multinational companies such as Mercedes, Porsche and Bosch. The region is Germany's second largest tourist destination, with romantic medieval cities and rolling vineyards. The close proximity to France, Switzerland and Austria adds to the rich cultural heritage and international appeal.

Information about Germany

Information about Heilbronn

How to apply

Please contact the International Office at your university for more detailed information.

Your application to the program requires:

  • Letter of motivation
  • Resume
  • Transcript of records
  • Completed application form

A valid, up-to-date passport is required. Moreover, students are responsible for verifying current insurance or purchasing new insurance to cover their stay in Heilbronn.

Application deadline: February 15, 2017
Housing Deposit Deadline: March 20, 2017

The Partnering Institutions

In cooperation with Heilbronn University and Baden-Wuerttemberg Cooperative State University Heilbronn  the HILL Institute (Heilbronn Institute of Lifelong Learning) organizes the fourth annual summer school program for students from our partnering universities across the world.

Who should attend?

This program is designed for upperclassmen (3rd and 4th year students) with backgrounds in the following:

  • Business
  • Marketing
  • Tourism
  • Cultural/European/Germanic studies or a related field

Applicants should be in good academic standing.


Prof. Dr. Ralph Scheubrein

Summer School

E-Mail phone +49 7131 1237-135

Laura Beth Heidrich

Heilbronn Institute of Lifelong Learning (HILL)